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About Us

One Friday in August 2010 Puzzled by Iceland was founded by two blue-eyed, blond-haired moms on maternity leave. They needed something to do in between diaper changes and naps, especially when the weather was chilly, which can be quit often in Iceland. Having finished business school together a few years earlier they decided that they'd be great business partners, both with two kids under two years of age - yes, total of four kids under two ;) and the same amount of understanding towards what comes with being a business running mom.

Today, a few years later, the two moms continue raising their kids as best they can (neither of them received a manual so they're kind of relying on their gut feeling), one cutie has been added to the previous group of four, and the moms friendship continues to grow along with the kids. However they are no longer on the same path during working hours as Guðrún now takes care of Puzzled by Iceland but Þóra has moved on to other adventures. 

Now exciting times are ahead as Puzzled by Iceland has added new products to its collection in the Icelandic market but we are also keeping an eye out for partners around the world who are interested in taking our brand to other countries. If you are interested in knowing more and want to give travelers visiting your country the opportunity of getting "Puzzled by" souvenirs to help them remember their amazing visit please do not hesitate to contact us. We welcome any questions and would love to hear from you. 

You can also find us on Facebook and Instagram but we're still working on our Pinterest :) 

Guðrún